Lightning Bolt

Some people ask me, what’s with the lightning bolt on Devise crest logo? What is it all about? The answer is simple. We just love the concept of lightning and thunder. Even though lightning is ephemeral, you don’t always find it in your sky, it is always accompanied with the sound of rolling thunder, so powerful and intense. That’s what we’re striving to be. We might produce limited products and designs but applying the principle of lightning bolt and thunder, when we strike, we’ll strike extremely hard! We want to be that bright burning lightning bolt and roaring thunder that just shred your sky…

Posted: February 25th, 2011
at 3:02pm by DEVISE
Categories: Archive,Hearsay,Random Facts
Comments: 2 comments
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[...] celebrate this alliance with ‘Celebrate the Rolling Brotherhood’. The lightning bolt comes from our triple bolts on our crest logo and the ‘WL’ heart is derived from the Wheel Love logo. Combine them and boom! Devise and Wheel [...]
DEVISE X Wheel Love at Devise | TheBlog
5 Sep 11 at 4:22 am
[...] I was totally blown away! It is the image of Kuala Lumpur city got struck by lightning captured by Budiman. I’m so in love with the photograph. There is somewhat a connection between Devise with this photo. If you are a fan of Devise and have been following this blog, you should know how much we love lightning bolt and how we relate lightning bolt with our branding. You might have read it here (if you have not please do so). [...]
Devise X Ariff Budiman Photography T-Shirt Collaboration at Devise | TheBlog
24 Apr 12 at 9:03 am