Archive for the ‘Random Facts’ Category

Devise X Ariff Budiman Photography T-Shirt Collaboration

Hello good people. I’d like to talk about our 2nd collaboration project. We teamed up with a photographer this time. His name is Ariff Budiman. I never knew Budiman personally before. All I know is that he used to skate back in the days (and still does but he is more into mountain biking right now) along with a bunch of early generation of skaters like Pa’din, Joe Ipoh, etc.

I’m a follower of Budiman’s Flickr page. I found Budiman’s sick photo of KL city in his Flickr account and eventually got his permission to use it as our website main page background in 2009. Yes, that was 3 years ago.

Years go by until this photo came out.

I was totally blown away! It is the image of Kuala Lumpur city got struck by lightning captured by Budiman. I’m so in love with the photograph. There is somewhat a connection between Devise with this photo. If you are a fan of Devise and have been following this blog, you should know how much we love lightning bolt and how we relate lightning bolt with our branding. You might have read it here (if you have not please do so).

Our 1st collaboration with Wheel Love skateshop last year also got something to do with the lightning bolt element. We want to have another one and this is it. A breathtaking moment captured by a still camera of Kuala Lumpur city struck by lightning. We decipher the image into words as; “Life is the wind, the rain, the lightning and the thunder in the sky…”. Then we put that phrase on the t-shirt.

Let’s appreciate life. No matter how life turns out for us.

Get yours now.

p/s: This collaboration is limited to only 50 pieces. We have it sold out at our online store. Please check stores that carry our goods. Support them mean support us. Till then, Devise for life!

It is official.

Yep, it is officially ours.

Oh wait, what is that? Yep, new tees are coming. Don’t sleep!

Wheel Love

Watch Sukeats of Wheel Love answering a few quick questions. In case you didn’t know, Wheel Love is the first shop that approached us to carry Devise ever since they opened up a couple of years back and still having Devise in stock until now. Speaking of that case, something is coming but we just can’t tell you yet. *Wink.

Video credit: Kimberlee Mixfm

Lightning Bolt

Some people ask me, what’s with the lightning bolt on Devise crest logo? What is it all about? The answer is simple. We just love the concept of lightning and thunder. Even though lightning is ephemeral, you don’t always find it in your sky, it is always accompanied with the sound of rolling thunder, so powerful and intense. That’s what we’re striving to be. We might produce limited products and designs but applying the principle of lightning bolt and thunder, when we strike, we’ll strike extremely hard! We want to be that bright burning lightning bolt and roaring thunder that just shred your sky…

Random Fact #1

Starting now from time to time, we’re going to post random facts about Devise. Some of you may already know, some of you don’t but that doesn’t matter. As long as it is a fact, it is a fact. Lets start;

Devise never reprint old designs. Once gone they will gone forever. Even if there are demands, same design will only appear in different colorways(we haven’t done that yet except for our BLACK ON BLACK Limited Edition . We want to have and keep that ‘limited availability’ value.